Welcome to Nudge’s website.

Nudge’s Salford Acupuncture practice has gone from strength to strength and now Lenka Antalova has started work as the second acupuncturist at the Energise Centre, Salford.  The same standards and quality continue on Wednesdays, Thursdays and Fridays. Ring the same number 07932 678790 for appointments with Lenka and Penny at Salford or email at penny@nudgeacupuncture.co.uk for private appointments in Lancaster.

More details about Lenka and the Salford clinic can be found on the blog page.  

Latest news from Nudge – I have recently been appointed to a permanent role at Lancaster University as an associate tutor in the Management School. It will enable me to do more tutoring and mentoring to students on Masters course and I may also deliver some modules. It’s an exciting extension to my coaching work and I am looking forward to full access to the academic library and University facilities.

So back to more information about NUDGE.

I now have three strands to my work – NUDGE Acupuncture, NUDGE Coaching and NUDGE Designs. 

All my work is now about my connection and interaction with individual people. No more meetings, report writing, evaluations or dull annual reviews for me! I offer external supervision, coaching and other forms of one-to-one support such as interview preparation and conflict management techniques. I offer day-long coaching sessions and a special offer over six weeks (see below). Please go to my coaching website by clicking here. Visitors will see that I am partnering my dear friend and long term colleague John Gray. You can visit his website by going to this link. John is a skilled writer and thinker and you will find his blog very interesting and challenging.

But I also make original artworks – special event sketches and exceptional buildings! Watch out for the hashtag #idrawanybuilding. Go to this page to see the most recent artwork and lovely comments to go with them. Those of you who have known about my artwork for a while will remember that I have always worked under the name PAJAK Designs – I started when I was 14. Now I have made the decision to change to bring this work in line with everything I do – and make it NUDGE Designs.

Please contact me if you have any individual requirements for one-to-one support, non-managerial supervision, one off coaching sessions and regular mentoring.

All the details of Nudge’s exciting Coaching for Change offer can be found by clicking on this link.


Nudge Acupuncture is a community-based acupuncture practice in Salford, established by Penny Kay, a trained acupuncturist in the modern Chinese Medicine tradition.

Penny runs a number of clinics. Her community clinic is now based in the Energise Centre in Charlestown, Salford where she offers a range of options for patients on low incomes. She runs a small private practice in Lancaster. She can also make a limited number of home visits. There are reduced rates for all NHS staff at both sites. Also on offer are weight reduction, smoking and alcohol cessation.

Go to the Blog page to see Penny’s personal take on new health related  ideas and information coming from the Internet – and the latest news on NUDGE. You can read everything from new academic research to daft tales from the clinic room! One patient summed up the NUDGE approach recently ‘Why it works? It’s simple. You are someone who gets me, who really gets me’. Penny uses her skills in coaching for wellness, her knowledge of psychological models used over many years in her leadership and consultancy roles and her acumen in Chinese Medicine to offer a special experience in the clinic room. Read more on the webpage ‘Why NUDGE?’ To find out more about Penny’s unique approach.

Traditional acupunctureis a healthcare system based on ancient principles which go back nearly two thousand years. It has a very positive model of good health and function, and looks at pain and illness as signs that the body is out of balance.

The overall aim of acupuncture treatment is to restore the body’s equilibrium. What makes this system so uniquely suited to modern life is that physical, emotional and mental are seen as interdependent, and reflect what many people perceive as the connection between the different aspects of their lives.

A growing body ofevidence-based clinical research shows that traditional acupuncture safely treats a wide range of common health problems. Click here for fact sheetson common conditions for which acupuncture can be helpful.

Based on traditional belief, Penny and her associates have been trained at the Northern College of Acupuncture, to use diagnostic techniques that have been developed and refined for centuries. The focus is on the individual, not their illness, and all the symptoms are seen in relation to each other. Some term this Functional Medicine. Each of NUDGE’s patients is unique; two people with the same western diagnosis may well receive different acupuncture treatments.

There are only a limited number of people who can help you in person with your health issues. Penny believes it is important to learn how to prevent health problems start in the first place. There is a lot of conflicting information out there, and Penny studies the latest fads to see what is evidence based and can be relied upon. Getting really good sleep, eating nutritious real food and learning to breathe and relax are the three free therapies. Penny will often start by working with you to improve these areas of your life, supported by acupuncture needling.

She has a calling to serve people through clinical practice and given the advances in technology she can provide you with the best information to help you actively manage your own wellbeing.

Get in touch to discuss acupuncture, health from a Chinese perspective and how it may help you to regain health and wellbeing without side effects. Appointments are available at Salford, Sale and Hulme. by phone or email.

Go to the website page ‘About NUDGE’ to read the testimonials and additional comments from patients about our practice.